Traffic
Meta / TikTok → Quiz ad
Cold + retargeting · ad drives to the quiz, not a product page
Front end · the mechanism
Quiz → personalised result
Qualify (screen hrs / dry-eye severity / age) → micro-commitment → email capture → personalised recommendation
Warms cold traffic · pre-frames the 90-day commit
Quiz result · the strain you feel today
Screen Defense Protocol — choose a plan
Astaxanthin 12mg. Two ways to start:
Monthly
$39/mo
Standard rate · ships monthly · cancel anytime · no glasses
Best value
90 days upfront
~$88
Save 25% vs $39/mo + FREE blue-light glasses · quarterly auto-ship
BLOCK (glasses) → RELIEVE (asta)
~$89
Upsell 1 · the layer you can’t feel
“The Shield” — Lutein + Zeaxanthin
Internal blue-light filter + long-term macular protection · 90-day
Take target 20–30%
Downsell · only if U1 declined
Shield — smaller / lower-price entry
Recover the decline, then continue ↓
~$59
Upsell 2 · a different problem
DHA Dry-Eye Omega
Tear-film support for dry/gritty eyes · subscribe-&-save · triglyceride high-DHA
High take
~$32
Upsell 3 · keep it gone
Sleep / Wind-down
Mg glycinate + L-theanine · closes the sleep→eyes loop · sub-&-save 10%
~20% of buyers reach here
Order confirmed
Subscription spine · quarterly auto-ship
Blended AOV ≈ 2× front-end · blended GM floor ≈ 80% (validate in offer-economics)